Structure of an effective debunking

af | 8. august 2016 | Klimamyter, Kommunikation

​John Cook introduces the “Fact-Myth-Fallacy” structure for debunking misinformation. Step 1) Introduce the factual information in a memorable or “sticky” fashion. 2) Explain why a common myth is incorrect. 3) Explain the fallacy that is found in the misinformation to help people understand why it is wrong.

The University Of Queensland